The Covid-19 pandemic has changed the way we live, work and play for the foreseeable future, perhaps permanently. The crisis has highlighted the importance of honest, trustworthy communications to make sure crucial messages are simplified, understood and actioned. Good, effective communications during the Covid-19 crisis is not just the responsibility of the government leading the response to the crisis but to every organisation interacting with people and other businesses.
Lessons that we can apply to our day-to-day activities include:-
- Regular updates
- Simple key messages
- Use of multiple media platforms
- Be busy, be relevant
I advise on PR and communications strategy. I also produce and publish press releases, news stories, websites, blogs, articles and features, ghosted columns, email and print newsletters and magazines, social media posts, brochures and books and leaflets. If you want to discuss PR and communications, email me.