Nowadays people and small SME businesses cannot afford to ignore online PR and communications if they want to engage, educate and entertain. Here’s why the activity matters.

WEBSITE.
 
Instils confidence and influence with a dual-purpose shop window AND ‘live’ online ‘broadcaster’.

SOCIAL MEDIA.
 
Hang out on social media platforms where your online audience gathers and chat.

EMAIL CAMPAIGNS.
 
Drive online traffic by communicating directly to the mobile and desktop devices of your target audience.

CONTENT.
 
Core content is repurposed and reused across different distribution channels including traditional media.

UPDATES.
 
Good content takes time and resources. Plan in advance with an ‘editorial calendar’.

CALLS TO ACTION.
 
Be accessible online. Encourage people to engage with you.

AUDIENCE.
 
Manage and grow GDPR-compliant audiences by using a central database.

MOTIVATION.
 
Understand your audience and plan content accordingly.

MONITORING.
 
Analytics measures success without drowning in data.

TRAFFIC.
 
Actively driving online traffic with relevant engaging content.

PERCEPTON.
 
Your online footprint influences how you are perceived, either intentionally or by default.

COSTS.
 
Costs start from as little at £600 for a brand new website.